Sakara Life engages its audience by combining carousel posts and polls along with link stickers in its Instagram Stories Align your link stickers with your brand's aestheticĪnother advantage link stickers have over the old swipe-up feature is they can be sized and placed anywhere in the story, so make sure they align with your brand guidelines and visual aesthetic. For example, you can engage your followers with carousel posts, polls, or by asking questions. You can use link stickers in your stories to promote your products and engage with your audience at the same time. This option wasn't available with the previous swipe-up feature. One of the best things about link stickers is that your followers can react to and respond to your stories. Use link stickers to engage with your audience Make link stickers an effective part of your social media marketing strategy by keeping some of the following tips in mind.
ADD LINK TO INSTAGRAM STORY POST HOW TO
Insomniac Events uses a link sticker to send customers to its website to purchase event tickets How to get the most out of the Instagram Stories link sticker Whether you’re using your website to promote an event or an external tool such as Facebook Events or Google Events to keep track of RSVPs, be sure to add a link sticker to your Instagram Stories so your fans know exactly where to sign up. Freshii shares photos of its meals along with link stickers for customers to make an order Share event sign-up pages Then, add a link sticker to send people directly to your booking page. Use Instagram Stories to share photos or videos of your service in action, answer questions about the service, or feature happy customers. How Herschel uses link stickers to promote its products Encourage people to book your services Whenever you post a video or image of something you sell, include a link sticker that takes your customers directly to the product page on your site. Make it easy for your fans to buy products you showcase in your Instagram Stories. Example of how HoneyBook uses link stickers to promote its blog posts Direct people to specific products But now, it's much easier to get your followers to click directly to your blog. Promote blog postsīefore Instagram introduced link stickers, it was tricky to share links to articles, especially if you didn't have access to swipe-up links. Now that you know how to add a link to an Instagram Story, you can use this new feature to promote different types of content.
Adjust the color and size of your link to match your brand aesthetic. Paste your URL in the link field and then tap done.Ĥ. Select the sticker icon from the sticker tray and then choose the link sticker from the options available.ģ. Next, select Story from the menu and then upload a photo or video to create new content.Ģ.
ADD LINK TO INSTAGRAM STORY POST PLUS
Open the Instagram app on your phone and tap the plus icon in the upper-right hand corner. Example from Fenty Beauty’s Instagram Account How to add link stickers to your Instagram StoriesĪdding link stickers to your stories is quick and easy to do. And when Instagram users tap on a link sticker, they are taken to the landing page of the URL you linked to.
You can move them around, rotate and resize them, or change their color. They are easy to customize based on your content and branding. Example of how several brands use link stickers in their storie s. Link stickers appear on your screen just like any other Instagram Stories sticker - but with a clickable link icon. But now, any Instagram account, regardless of its size, can add a link to Instagram Stories! So you don't have to be an influencer or have a verified account to take advantage of the sticker feature. Previously, the Instagram swipe-up feature could only be used by accounts with over 10K Instagram followers. Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker. What Are Instagram Stories Link Stickers? Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools. Schedule your Instagram posts, carousels, stories, and reels with Buffer
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